Objective / Rebrand an existing brand system, including logo, color palette, typography, application
Approach / The current identity looks very modern, like a luxury fashion brand logo. It doesn’t say much about its own spirit or tell its story. It’s rather cold and unfriendly considering this is a logo for a bakery. The goal is to create a new identity to make Tartine more approachable and welcoming, and also bring more French characteristics to the brand identity.
*This project has been featured on Inspo Finds, a design community for graphic design lovers.