Shui Hua Chang

Tartine / branding, editorial

Background /
Tartine is a very famous bakery located in the Mission District in San Francisco.

Solution /
The current identity looks very modern, like a luxury fashion brand logo. It doesn’t say much about its own spirit or tell its story. It’s rather cold and unfriendly considering this is a logo for a bakery. The goal is to create a new identity to make Tartine more approachable and welcoming, and also bring more French characteristics to the brand identity. 

tartine_Cards.jpg
Artboard 2.jpg
bread_4.jpg
tartine_Stationery_Mockup_2.jpg
tartine_magazine.jpg
tartine-street-poster-mockup.jpg
tartine-manufactory_2.jpg
TartineManufactory_2.3.jpg