Shui Hua Chang
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ANA Airline / branding

Background /
All Nippon Airways Co., Ltd. also known as Zennikk or ANA, is the largest airline in Japan. 

Solution /
The current brand identity now just looks too contemporary. At first glance, I thought it was one of the American airlines and I couldn’t tell that was a Japanese company. So, for this re-branding project, I decided to bring back the Japanese spirit, using some of the traditional elements from everyday life, but still keeping the modern look.

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